Our Team
A senior-led team, ensuring experienced oversight at every stage, with clarity, consistency, and confidence across brand and space delivery.
Coolgrey is a creative agency with a focus on brand strategy and design.
We have been in operation since 2002, specialising in the design and development of brands and marketing collateral. Using our knowledge of design, digital, print and business, we help brands bring their vision to life - from the start of the project to the end.
Founded in 2002 by Justin Cronin and Anthony Cotter, Coolgrey has grown and changed with the times. The agency was built on a foundation of ambition, drive and positivity, traits that stay true to the company to this day. With a dynamic team of experienced designers, project managers and print producers, we work together to provide the best solutions for our customers. We have a strong relationship with our clients, some of whom have been working with us since the very beginning. We are always looking for the next project, whether the focus is on branding, editorial, layout, illustration, motion graphics or fitting out a workspace.
Brand work that survives contact with reality.
Coolgrey is the partner organisations bring in when brand work needs to be delivered properly, not just imagined.
We partner with organisations who need brand thinking translated into real environments, real communications, and real outcomes.
We take responsibility for the messy middle, managing complexity, and making sure things actually happen the way they should.
Our clients come to us when the stakes are high, the project is complex, or the internal pressure is real. They stay because we remove uncertainty, take ownership, and make the process feel manageable rather than chaotic.
Services We Offer
Brand Strategy & Identity
Building a brand is more than just a logo. It is finding your voice. Whether you are an agile SME starting from a rough concept or a bluechip refreshing an established global name, we craft the stories, visual systems, and strategies that define you. Once the foundation is set, we don’t just walk away; we stay by your side to ensure your identity evolves smoothly as your business grows.
Spatial & Environmental Branding & Fitout
Physical environments speak volumes before a single word is exchanged. We design interiors, workplaces, and wayfinding systems that transform ordinary buildings into intuitive, branded experiences. When people step through your doors, they shouldn't just see your space. They should immediately feel what your company is all about.
Design for Print & Communications
Tangible materials leave a lasting impression. From complex annual reports to striking marketing campaigns, we craft physical collateral with absolute precision. Every page, brochure, and printed sign is meticulously designed to deliver your message with clarity, consistency, and professionalism.
Digital Design
The online world is often your very first handshake with a customer. We build engaging websites (UI/UX), dynamic digital marketing campaigns, and seamless point-of-sale (POS) interfaces. Instead of just looking good, every digital touchpoint is optimized to be intentional, keeping users engaged and moving effortlessly through your ecosystem.
Exhibition Design
Standing out in a crowded hall requires more than just a loud graphic. We translate complex ideas into captivating commercial environments and exhibition stands. Managing everything from the initial sketch to the final build, we create immersive, three-dimensional spaces that grab attention and hold it.