VELO COFFEE ROASTERS

BRAND IDENTITY / PACKAGING DESIGN

The brand identity for Velo Coffee Roasters was created with movement and vibrancy in mind. Velo is French for bicycle and Latin for speed, rapid, and swift. This, combined with the selling point of coffee, creates a hugely energetic brand which needed an identity to match. The logo is clean, contemporary and invokes a feeling of energy and fun.

This brand was extended across copywriting, label design, packaging design and marketing collateral.