Velo Coffee Roasters: Brand Identity & Packaging Design

The brand identity for Velo Coffee Roasters was created with movement and vibrancy in mind. Velo is French for bicycle and Latin for speed, rapid, and swift. This, combined with the selling point of coffee, creates a hugely energetic brand which needed an identity to match. The logo is clean, contemporary and invokes a feeling of energy and fun.

This brand was extended across copywriting, label design, packaging design and marketing collateral.

Brand Identity | Packaging | Art Direction

Display of coffee bags in a grocery store. The focus is on Velo Tandem Coffee Roasters' whole bean and ground coffee packages, with Rebel Coffee and Brinders coffee bags visible in the background.
Two blue and white paper coffee cups with foam lids on a wooden table, with coffee beans scattered around and a plant in a metal pot, in a cozy coffee shop setting.
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Display stand of Velo Tandem coffee roasters with bags of whole bean and ground coffee, featuring a tandem bicycle illustration, with text indicating flavor and roast type, and a slogan 'Ride Together. Brew Better.'
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