Coqbull #Team Campaign

CAMPAIGN DEVELOPMENT & DESIGN / BRANDING

We developed a digital campaign for Coqbull, Cork which ran for 3 months across all their social channels. The campaign had several purposes - To clearly outline their core food offerings and target specific audiences. The brand had just launched their first Vegan burger, The Moqbull - named by Coolgrey - and they needed to fit this vegan offering into a meat centric brand without it looking out of place.

We decided to create a #Team campaign which allowed us to target content at a wide audience, the Plant Based client, the health conscious client that enjoy’s a healthy Grilled Chicken dish, and the meat lover who enjoys a good Beef Burger. This approach allowed us to showcase that Coqbull has something for everyone. We developed a suite of content for their marketing team to use over a 3 month period and all of the designs used a play on the smutty language from Coqbull’s Brand Dictionary.