Johnson & Johnson

The Bio Cork Way was conceived as a brand to articulate and celebrate the unique culture of Johnson & Johnson’s Cork site, while also aligning with the broader identity of the global organisation. The concept is rooted in the idea of their way—a shared cultural path shaped by the site’s values and behaviours. A central graphic device, made up of directional arrows, symbolises this collective journey. Each arrow is colour-coded to reflect a specific company value, visually reinforcing what drives the team.

Celebrating 20 years, a complementary brand was developed alongside this, with a stylistically aligned logo mark that seamlessly dovetailed into the overarching identity, strengthening both continuity and recognition.

Brand / Art Direction / Identity / Signage / Print / Digital

Logo for The Bio Cork Way featuring colorful arrows and text in red that reads 'The Bio Cork Way'.
Colorful arrows in red, yellow, green, blue, purple, and orange pointing diagonally upward, overlapping each other.
Line drawing of the Earth with continents outlined in green on a white background.
Red journal with colorful arrows and the text "The Bio Cork Way J&J" on top of a black leather notebook and a black pen.
A red tote bag with white text that reads: 'J&J We are Welcoming Brave Collaborative Open Fair Ambitious Earth-Friendly' and 'The Bio Cork Way' along with a graphic logo of arrows.
A blue background with an icon of a face with a heart and the text 'We are Fair' in the top left corner. Large white text in the center reads 'Give Someone a Chance'.
ID badge with photo of smiling woman wearing glasses, name Sarah O'Sullivan, titled Clinical Application Specialist, with corporate logos and red accents, attached to a red lanyard.
A 2024 wall calendar for January, featuring a photo of diverse people working and talking in an office setting. The calendar displays the month and dates, with a red and white color scheme and the text 'The Bio Cork Way'.
Modern office space with large windows and black storage shelving. Overlay of a graphic with green pathways, a mountain and forest scene, and green text promoting eco-friendliness.
An interior hallway wall with a colorful abstract design, a photo of a woman and child, and the text: "We are Brave," "Your Bravery creates these moments of beauty," and "J&J" in red.
A person climbing a large rock face during a rock climbing activity.