Perch at The Kingsley

Created as a vibrant café space within The Kingsley, Perch needed a unique identity that could stand apart, yet still feel intrinsically connected to its parent brand. We led the project from naming through to brand creation, signage, and supporting materials, developing a tone that balanced relaxed charm with hotel-level polish.

The Perch brand draws inspiration from its elevated viewpoint and welcoming atmosphere—offering a playful contrast to the formality of the main brand, while using complementary elements to maintain visual harmony. Bespoke signage and subtle interior graphics bring the space to life, giving guests a new experience within a familiar setting.

Brand / Art Direction / Identity / Signage / Print / Digital

Sign with the word "Perch" in a restaurant or cafe setting, decorated with green plants, modern chandelier, and patterned walls.
Folding brochure for Perch restaurant featuring tropical leaf design, text inviting viewers to enjoy a cocktail and cheese plate, with a QR code on a teal background.
Display of various baked goods including cherry lemon bar, cookie dough square, and raspberry chocolate cheesecake, with small placard signs showing their names and prices.
Menu featuring coffee and tea options, along with sweet drinks, on a pink background with decorative butterfly illustrations.
Colorful menu for Pearl wine and drinks featuring a stylized hummingbird illustration on a teal background.
Outdoor restaurant sign displaying the name 'Perch', operating hours, and days open, with sunlight casting shadows on the sidewalk.
A glass of white wine on a green outdoor background with the word "Peruch" written on it.
View through a cafe window showing a woman behind the counter standing near shelves with wine bottles, coffee syrups, and cups, with a sign indicating wine, coffee, and bar offerings, and handwritten menu boards.