Project
Perch @ The Kingsley
Task
Created as a vibrant café space within The Kingsley, Perch needed a unique identity that could stand apart, yet still feel intrinsically connected to its parent brand. We led the project from naming through to brand creation, signage, and supporting materials, developing a tone that balanced relaxed charm with hotel-level polish.
The Perch brand draws inspiration from its elevated viewpoint and welcoming atmosphere—offering a playful contrast to the formality of the main brand, while using complementary elements to maintain visual harmony. Bespoke signage and subtle interior graphics bring the space to life, giving guests a new experience within a familiar setting.