Project
PM Group – 50 Year Anniversary: Evolution Through Collaboration
Task
To mark PM Group’s 50th anniversary, we created a campaign identity that captured the spirit of the organisation - celebrating its people, progress, and future vision. The tagline "Evolution through Collaboration" was developed to encapsulate five decades of shared achievements and forward momentum, reflecting the belief that growth is driven by people working together.
A custom brand mark was designed to represent this message, supported by a complementary icon and pattern system symbolising connection, development, and innovation. The visual language was created to sit cohesively within PM Group’s existing corporate identity, while introducing enough flexibility and energy to support a year-long, global campaign.
With rollouts across Ireland, Europe, China, and the United States, the identity needed to be both scalable and human in tone. Our design approach prioritised warmth and inclusivity, reflecting the company’s culture and its commitment to sustainable growth and technological advancement. The result was a unified and celebratory brand system that honoured the past, championed the present, and looked confidently to the future.
