The Student Centre at UCC
BRANDING / EDITORIAL DESIGN
We wanted to create a strong visual identity for The Student Centre, the main approach being through strong typography. Upon experimenting with the typographic formation of the letters, we had the idea to line up the ‘E’ letters to see what kind of graphic shape could evolve from it - thus leading us to the creation of the pillars. The 9 lines that make up the ‘E’ letters in the logo, can be used to represent the various categories that fall under The Student Centre’s brand such as retail, food, hospitality etc.
We have chosen to stack the words of the logo in 3 levels, which reflects the three floors of the building. This defines a shape similar to the tower section of the building. The logo has since become instantly recognisable and timeless.
“Coolgrey have a wonderful approach to meeting the design needs of the Student on campus, every campaign is carefully researched with the audience in mind and they never fail to reach our expectations.”