Ivy’s Attic

Ivy's Attic is a jewellery brand inspired by the sentimentality of cherished collections and the excitement of uncovering unexpected treasures. The identity draws from decorative vintage patterns and heirloom-inspired forms, translated into a modern graphic system through simplified shapes, soft contrasting colours, and elegant typography. The project encompassed brand strategy, visual identity development, packaging design, retail fitout, and branded merchandise. By creating a flexible system of patterns and assets, the brand maintains a consistent presence across every customer touchpoint while conveying a sense of warmth, craftsmanship, and timeless style.

Rebrand / Art Direction / Packaging / Retail Fitout