Ivy's Attic

Ivy's Attic is a jewellery brand inspired by the sentimentality of cherished collections and the thrill of uncovering unexpected treasures. To bring this vision to life, Coolgrey delivered a comprehensive brand experience. Drawing from vintage patterns and heirloom forms, we translated their aesthetic into a modern graphic system featuring simplified shapes, soft contrasting colours, and elegant typography. This full-scale project encompassed brand strategy, visual identity, a complete print and digital packaging suite, right through to interior retail fitout and custom furniture design. The result is a highly flexible, welcoming brand that maintains a consistent presence across every customer touchpoint.

Rebrand / Art Direction / Packaging / Interior Design / Retail Fitout / POS / Project Management

Text that says "My's Attic" in purple font on a pink background
Vertical pastel-colored stripes in purple, pink, beige, and teal.
Colorful store front with the sign 'Ivy's Attic' on the window, decorated with various shapes and pastel colors.
Open cardboard box with pink and white patterned tissue paper, and a purple sticker with white text that reads 'Ivy's Attic.'
Two shopping bags with the branding "Ivy's Attic" on beige and purple backgrounds, with colorful geometric patterns on the lower half of the bags. The bags have purple rope handles and are set against a light beige background.
Multiple informational flyers about jewelry care, featuring pastel colors of purple, teal, and pink, with icons and text providing tips on handling jewelry properly.
A purple jewelry box with a hinged lid and the words "Ivy's Attic" written on the inside of the lid. The jewelry box contains gold necklaces with pendants, displayed against a light-colored background.
Three tote bags in pastel colors with purple, pink, and beige backgrounds and purple decorative patterns, hanging against a teal background.