Prime Letting & Management Ltd

A dark background with an array of colorful geometric shapes, including triangles and circles, arranged in an abstract pattern.

Prime Letting & Management Ltd. required a reimagined brand identity to reflect their premium service and deep expertise within the Cork real estate sector. The identity draws from architectural forms, translating the letter “P” into an elegant archway anchored by three foundational lines that symbolise structured stability and corporate reliability. Moving away from expected corporate tropes, the visual system pairs a commanding dark teal with soft cream and subtle mint tones to balance authority with approachable luxury. The project encompassed brand strategy, visual identity development, and brand positioning. Resulting in a timeless and striking presence, the new identity successfully communicates trust and cements their standing as Cork’s premier residential letting specialists.

Rebrand / Art Direction / Brand Strategy / Visual Identity / Brand Positioning

A 2x2 grid of four abstract logos featuring a stylized house with a pentagon roof and horizontal lines beneath, each logo on a different pastel-colored background.
Business letter from Prime Letting & Management Ltd. on a wooden desk with a pen, a laptop, and a notebook.
Keychain with a gold key and a brown leather tag engraved with 'Prime Letting & Management Ltd.' hanging on a gray surface.
A wooden desk with a paper displaying a logo, a pen, a clock, a brown leather-bound notebook, and a few open books or documents.
Design concept for Cork's Residential Letting Specialists, featuring geometric patterns, company information, and a professional statement about service quality, on a muted color palette of green, navy, beige, and gray.
Business card for Prime Letting & Management Ltd. placed on a wooden surface.
Three notebooks laid side by side on a light-colored surface. The notebooks are in dark green, light green, and beige colors with black geometric house-like logos and text reading 'Prime Letting & Management Ltd.' on the top right corner.