Packaging and branding that shape how products are seen, chosen, and remembered

We combine brand storytelling with a practical understanding of sales, and commercial performance.

Brand storytelling only matters if it is understood in seconds.

In food, drink, and product environments, attention is short, competition is dense, and decisions are immediate.

Selected Works

Two clear bottles of Botanical gin on a bar counter with liquor bottles in the background, one labeled 'Single Malt Gin' and the other with a green label, next to a glass of ice with lemon slices.
The Kingsley disposable coffee cup with a bird design on it. In the background, there is a glass container with some plant stems inside.
Close-up of a book cover titled 'The Kingsley' with a colorful peacock feather design, and a small bird silhouette on the front.
Two white coffee bags, one with a green bicycle symbol and the word BMX, the other with a black bicycle symbol, set against a vibrant blue background. They are positioned on bright pink and light blue blocks respectively, with a pink box in the foreground that has the hashtag '#lovelo' written on it.
Bottles of organic body scrub and hand & body lotion on a wooden shelf next to folded towels.
Two black paper shopping bags with geometric green and black designs, featuring the Fota Island Spa logo, placed side by side on a light gray background.
Two microbiome test kits labeled 'Perfomance' and 'Lifestyle' by SEQBIO ME with colorful DNA strand graphics on white packaging.
Two bottles of beer with black labels featuring a classical sculpture of a woman and the text 'Virago Vino' in pink, placed on a textured surface with shadows.
A bottle of Rostellan Farm fresh whole milk with a simple black line drawing of a cow on the label, placed on a concrete post outdoors.
Three jars of raspberry jam with white labels and gold lids, center jar has a black label with white text, and another label reading "Andrea's Kitchen".
Two jars of pure Irish honey on a surface outdoors, with a blurred background of greenery and a bicycle. One jar is upright, and the other is lying on its side. The labels feature a bee and a honeycomb illustration.

Packaging that earns attention

We design packaging systems that balance

  • immediate shelf impact

  • clear product understanding

  • brand recognition across ranges

  • hierarchy of information for fast decision-making

  • material and tactile quality aligned to price point

Good packaging does two things at once: it tells a story, and it reduces hesitation.

Brands do not choose between storytelling and sales. They connect the two.

We design packaging and brand systems where meaning is clear, attention is earned, and commercial performance is supported at every point of decision.

Coolgrey have a strong ability to take a conceptual brief and translate it into impactful, memorable creative. The team are highly collaborative, professional and thoughtful in their approach.

A studio of talented graphic storytellers who deliver with clarity, consistency and confidence.

— Sara Keane

Director of Business Operations at Analog Devices

“Coolgrey are an exceptional creative partner. The team are consistently responsive, solutions-focused and highly collaborative, with the ability to manage multiple projects calmly while always keeping clients front of mind.

Their work is of an exceptionally high standard, delivered with care, professionalism and creativity. A pleasure to work with over many years.”

— Steph Cooke

Senior Internal Communications Lead, Johnson & Johnson

“Coolgrey bring a high level of creativity and fresh thinking to every project. The team take time to fully understand the brief and are a pleasure to collaborate with throughout the process.

A reliable, thoughtful and highly capable creative partner.”

— Megan Rose McCarthy

Marketing Manager at NorDan Vinduer Ireland

A SELECTION OF OUR CLIENTS

Collection of various company logos on a blue background, including Heineken, Johnson & Johnson, Analog Devices, NorDan, Eagasc, Cognizant, Bomarin, HF, HC21, Rubrik, Age Action, CField Construction, SWS Forestry, PM Group, Johnson & Perrott, and Rovoresis.

Building or evolving a product brand?

We help brands connect storytelling with commercial performance through packaging, POS, and product identity systems.